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Northern States Metals Names New CEO

The Board of Directors of Northern States Metals, a full service provider of custom-designed, engineered and extruded aluminum products and owner of Solar FlexRackTM, the leading ground mount solar racking system to the commercial and utility scale solar industry, today announced that it has appointed Jeff Gwinnell as the company’s President and Chief Executive Officer.  Gwinnell will also join the company’s Board of Directors.

Gwinnell was most recently President and CEO of Avtron, a Cleveland-based manufacturer of highly-engineered equipment and components. During his three-year tenure with Avtron, Jeff successfully drove rapid revenue growth to over $100 million.

Prior to Avtron, Gwinnell was CEO and President of Axia Incorporated, a private-equity held, multi-business global industrial company with over $200 million in revenues.  Gwinnell also spent seven years at McKinsey & Company, where he was a senior manager providing consulting services in the energy and other industrial sectors.  Gwinnell holds a B.Sc. in Chemistry from Australian National University, a B.E. with honors in Chemical Engineering from the University of Adelaide and an M.B.A. from Stanford Graduate School of Business.

“As we enter an exciting new chapter of growth, we feel we have found the best possible leader in Jeff to continue to grow our world class manufacturing businesses,” said Paul Cusson, NSM’s founder and Chairman of the Board. “He brings proven executive experience and he understands our mission to deliver the highest quality products and service to our customers, while continuing to provide innovative solutions to the markets we serve.”

Mr. Gwinnell replaces Tom Meola who resigned from the company after 4 years as President and CEO.  Tom will be working with the company in a transitional advisory role for the foreseeable future.  “We would like to thank Tom for his years of service to Northern States Metals.  We wish him luck in all of his future endeavors,” said Mr. Cusson.

About NSM

Northern States Metals (NSM) is a full service provider of custom designed, engineered and extruded aluminum products offering a full suite of services including extrusions, fabrication, finishing, assembly and private label packaging. NSM has served customers across 31 industries, both in the US and internationally, since 1972.  More information on Northern States Metals can be found at

About Solar FlexRack

Solar FlexRack, a division of Northern States Metals, is an integrated solar company that offers custom-designed fixed tilt ground mount and single-axis tracking systems in the commercial and utility scale solar mounting industry.  Solar FlexRack also offers full turn-key packages, including engineering, geotechnical, pullout testing, field, layout, and installation services to address the actual site conditions of an installation, providing a full scope of services from design to delivery and installation.  Solar FlexRack has completed more than 1 GW of solar racking installations in 32 states across America and five countries globally.  More information on Solar FlexRack can be found at  

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